The answer to this question is a simple one... superior quality and supreme value. All of the jewelry available from Fire Island Gems is personally selected by our owners based on style, quality and price point value. Jewelry is a very personal expression and we believe we offer pieces to match both classic and trendy styles. We have the luxury of being able to select our jewelry directly from multiple wholesale sources and are not subject to dealing with any "middle-men." These savings are passed directly onto our clients. The mark-up on precious designer jewelry can be quite extraordinary. One can absolutely not argue the style and beauty of many designer pieces, but unfortunately most luxury designer sparklers come with price tags that do not take into consideration the average buyer's budget. We want you to sparkle. We also want you to be able to afford lunch while you shine! In addition to our value conscious mindset, we are equally committed to sustaining our reputation for superior customer service. If you are happy, we are happy, and in turn successful. We will do everything possible to ensure your shopping experience is flawless and that your satisfaction exceeds your expectations. In addition to the new items that represent the majority of our offerings, Fire Island Gems also offers an elite Estate inventory. These one of a kind pieces come to us from private collections and are all appraised and certified before being offered for sale.